• +39 045 63 05 526
  • Via Olanda, 2 - 37069 Villafranca (VR) Italia
History

VERUM Drink More Naturally

Company

Is an Italian company that has specialised in the production and distribution of soft drinks since 2013.

We have 4 lines on the market: Teas, Soft Drinks, 100% Juices and Tonics.
All of our drinks are made with a high percentage of natural products and a low sugar content, so you can savour the pure taste of the ingredients at their best.

VERUM Drink More Naturally is an authentic brand, unique on the market, which invites everyone to not only drink more naturally, but also live a more natural lifestyle.

The slogan “Drink more naturally” is not just a promise, but the truth.
In fact, one of our goals is to continue to grow without ever compromising on bringing the authentic goodness of Italian tradition to every consumer’s home.

Since 2020, VERUM has been part of the De Angelis Food Group.

Vision

Self-care, the value of wellbeing, promoting regions and their typical food culture, along with sustainability, authenticity and transparency, are the values that will influence and condition new lifestyles and choices, especially in future generations.
A new culture of drinking also fits into this context: healthier, more genuine and more conscious.

Mission

VERUM was created with a clear, specific goal: to spread the Italian culture of quality non-alcoholic drinks. We want to introduce consumers to the high quality of our soft drinks and help the national and international markets to rediscover the taste of Italian tradition, one of the cornerstones of our culture, which is loved all over the world.

Quality

A healthy, conscious lifestyle requires products made with care to maintain high quality standards. This is why we work hard every day to find the best raw ingredients, and pay the utmost attention to our production processes, in order to respect the sublime qualities and typical characteristics of every product and its area of origin.
From this careful research comes our collaboration with Slow Food. Indeed, our soft drinks are produced with local varieties of citrus fruits that are protected by the Ark of Taste: Calabrian Bergamot and Limone di Rocca Imperiale IGP.
VERUM embraces the values of Slow Food and supports the international movement in its commitment to save biodiversity in the agri-food sector, supporting the Slow Food Presidia project, which, along with the Ark of Taste, maps and protects products at risk of extinction.
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